BuriBuri
Year
2023
Category
Brand Identity
The BuriBuri restaurant project is a Japanese donburi restaurant located in Hawaii, heavily influenced by the Hawaiian culture and cuisine.
Background
BuriBuri is a Japanese donburi restaurant in Hawaii, blending Japanese and Hawaiian influences. Specializing in donburi, a Japanese rice-bowl dish, BuriBuri caters to the energetic Hawaiian lifestyle, especially those involved in water sports. Inspired by Hawaii's love for Spam musubi, BuriBuri offers an advanced donburi version, combining Japanese tradition with local flavors, creating a unique experience that reflects the fusion of these two vibrant cultures.
Logo & Color
The BuriBuri logo was inspired by a bowl of rice, while the typeface used was 'Ohno Blazeface', which has bold and dynamic Hawaiian font characteristics. The color scheme features blue, yellow, and red to represent Hawaii's beautiful beaches, sunsets, and flowers.
